CSR in Hospitality: How to Earn the Green Key Label in 2025

Why CSR matters more than ever in hospitality

Travelers increasingly favor environmentally responsible properties. CSR (Corporate Social Responsibility) helps reduce environmental impact, elevate the guest experience and strengthen your brand. It has become a key differentiator in the hospitality industry.

The pillars of CSR in hospitality

• Reduced water and energy consumption
• Better waste management and plastic reduction
• Use of eco-labelled products
• Guest awareness and environmental communication
• Support for local suppliers and short distribution channels

A strong CSR strategy reduces costs, increases satisfaction and meets the expectations of modern travelers.

Green Key: the leading international sustainability label

Green Key is the most recognized eco-label for tourist accommodations. Present in more than 65 countries, it certifies high environmental standards and enhances visibility on booking platforms.

Main criteria of the label

• Responsible water management
• Energy control and sustainable solutions
• Waste sorting and plastic reduction
• Responsible purchasing and local partners
• Guest awareness and environmental education

How to obtain the Green Key certification

The certification process includes four main steps:

1. Initial assessment based on required criteria
2. Implementation of improvements and CSR actions
3. Submission of the application followed by an annual audit
4. Certification awarded for one year and renewed annually

How guideyourguest supports your sustainability goals

With the free digital Room Directory, you eliminate paper materials, centralize all guest information and highlight your environmental actions. A powerful tool to support your sustainability strategy.