Hotel welcome booklet: practical guide to QR code rollout

A strong hotel welcome booklet should do one thing well: give guests the right information in seconds. Wi-Fi, check-in and check-out, breakfast hours, service contacts, house rules and local recommendations should be easy to access at any moment of the stay.

On this page, you get a concrete structure: an operational checklist, a paper/PDF/QR comparison, a real mobile example and a simple 5-minute setup method your team can ship today.

1) Definition: what is a hotel welcome booklet for?

A hotel welcome booklet is the single source of truth for guest information during the stay. Operationally, it reduces repetitive front desk questions. From a guest perspective, it removes friction and uncertainty at key moments: arrival, in-room setup, service requests and departure.

The value is not in adding more text. The value is in clear structure, fast scanning and clear actions. A good booklet acts like a digital concierge: easy navigation, short sections, direct contact options and clear service calls to action.

2) Checklist: what to include in a hotel welcome booklet

Start with high-frequency questions first, then add upsell and local discovery blocks.

Essential information

  • Front desk contact details and availability windows.
  • Wi-Fi name, password and connection steps.
  • Check-in/check-out rules and late checkout conditions.
  • Breakfast schedule, location and constraints.
  • Emergency instructions and local emergency number.

Service and revenue blocks

  • Room service, laundry, luggage and extra services.
  • Parking, transport and property access information.
  • 2-3 high-margin add-ons with clear CTAs.
  • Curated local recommendations by season.
  • Guest review CTA at the right moment of the stay.

3) Comparison: paper vs PDF vs QR code

Paper and PDF can work as support formats, but QR-based delivery is usually the most reliable format for keeping content accurate and operational over time.

Criteria Paper booklet PDF booklet QR booklet
Updates Slow, costly reprints Manual distribution needed Instant, centralized updates
In-room access Simple but static Often poor mobile UX Fast smartphone scan
Operational control Hard to measure Limited visibility Measurable and optimizable

4) Real example: open a booklet through QR code

The fastest validation is to test a real guest journey. On desktop, scan the QR code and open the example on mobile to see the exact in-room flow.

Ibis logo Morgane Brunin

Morgane Brunin, hotel manager

"We implemented guideyourguest to digitize our welcome booklet for Green Key goals and improve our CSR practices."

5) How to build your booklet in 5 minutes

Minute 1

Create sections: Wi-Fi, schedules, contacts, check-out.

Minute 2

Add house rules and key operational instructions.

Minute 3

Insert service offers with short, explicit CTAs.

Minute 4

Add local recommendations your staff validates.

Minute 5

Test on mobile and place QRs at key touchpoints.

Take action

Test the real example, then ship your first operational version today.

6) FAQ: hotel welcome booklet

Frequently Asked Questions

Are you interested in the solution and have a question?

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  • Yes! guideyourguest adapts to all accommodation establishments , whether they are independent or part of a chain. Our solution is 100% customizable and can be configured according to your specific needs.

    Here are some examples of establishments that can benefit from a digital room directory :

    • Hotels & Resorts : Multi-language management, service reservations.
    • Bed and Breakfast & Gîtes : Easy access to local information.
    • Camping & unusual accommodation : Immersive and connected experience.
    • Aparthotels & Independent Hotels : Self-service information without physical contact.

    With guideyourguest, each accommodation can offer a modern and intuitive guest experience, tailored to their specific needs.