Day 1-2
Define section owners and baseline content.
Use a simple rollout sequence to keep content quality stable, onboard the team faster and validate the guest QR flow before scaling.
Key takeaways
7
Days to structure a first clean rollout
15 min
Weekly ritual to keep updates alive
Immediate priority
Make the page understandable in 20 seconds, then guide visitors to the free signup.
Define section owners and baseline content.
Build QR access points and test mobile UX.
Train front desk scripts and service CTAs.
Go live, measure, and schedule weekly review.
Use the same QR flow your guests will scan in-room. Fix friction points before broad rollout.
Assign one operational owner and one backup owner. This avoids content drift and delayed updates.
Run a short weekly review and a monthly quality pass to keep information accurate.
Track reduction of repetitive reception requests linked to information now available in the directory.
Keep labels explicit, shorten paragraphs, and prioritize high-frequency questions at the top of each section.